Section 07
Typography
A two-family system. Roboto Slab carries the display register from the "TURTLE CREEK" wordmark. Inter handles the body, echoing the geometric "AQUACULTURE" type. JetBrains Mono holds the line for tabular data.
The system
Three typefaces. Three jobs.
Roboto Slab
A modern slab serif with the warmth of an old book and the bones of a contemporary face. Weights used: 400 / 600 / 700.
Inter
Designed for screens, with excellent legibility at small sizes and a complete weight range. Weights used: 400 / 500 / 600 / 700.
JetBrains Mono
For invoices, lab reports, lot IDs, and any context where digits must align. Use sparingly. Weights: 400 / 500.
Live specimens
Every step on the scale
Texas Redfish
Raised in the water we protect.
A single species. Done right.
From broodstock to box, every fish has a paper trail.
Pulled at sunrise. On your line by lunch.
Turtle Creek Aquaculture raises Redfish — Sciaenops ocellatus — in Texas raceways for chefs, distributors, conservation partners, and the agencies that regulate the work.
A modular type scale rooted at sixteen pixels with a ratio of one-point-two-five-zero. Body baseline at seventeen pixels and a relaxed line height of one-six-five reduces eye strain in long-form content like this brand guide. Inter's screen-optimized contours and excellent kerning hold up at every reading distance.
Secondary body, captions, and supporting copy. Same family, lighter footprint.
Section eyebrow label
FCR 1.42
DO 7.20 mg/L
SAL 0.00 ppt
TEMP 24.6 °C
Pairing
How the families share a page
Foundation
Texas Redfish, Raised Right.
A Texas farm dedicated to a single fish, a single watershed, and a single way of working. Roboto Slab handles the headline weight. Inter carries the reading.
Mission, vision, and five values that make decisions for us when no one is watching: stewardship over extraction, evidence over anecdote, craft over commodity, Texas first and Texas loud, transparent by default. The fish is our product. The water and the wild fishery are our responsibility.
Web fallbacks
Stack mirrors the brand even when the web font fails
--font-display: "Roboto Slab", "Rockwell", ui-serif, Georgia, serif;
--font-body: "Inter", -apple-system, BlinkMacSystemFont,
"Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
--font-mono: "JetBrains Mono", "SF Mono", Menlo,
Consolas, "Liberation Mono", monospace;