Brand System · v1
Texas Redfish,
Raised Right.
The complete brand system for Turtle Creek Aquaculture — a Texas farm raising Redfish (Sciaenops ocellatus) for chefs, distributors, conservation partners, and the agencies that regulate the work.
What's inside
The brand system at a glance
Ten focused documents covering strategy and visual system. Use this site to navigate, demonstrate, and reference the system. Use the markdown source under /brand for the canonical text.
Foundation
Mission, vision, five values, the story, our species (Sciaenops ocellatus), and the three audiences we serve.
Voice & Messaging
Three voice pillars, an audience tone matrix, vocabulary do/don't, taglines, elevator pitches, and reusable copy blocks.
Logo
The mark, eleven variants, clear space, minimum sizes, color rules, background pairings, and misuse.
Color
Seven swatches in HEX, RGB, HSL, CMYK, and Pantone. The 60-30-10 usage rule. Click any HEX to copy.
Typography
Roboto Slab for display, Inter for body, JetBrains Mono for data. Live specimens at every scale.
Imagery
Photography direction, a 40-frame production shot list, illustration style, and iconography holding rules.
Applications
Stationery, packaging, lot cards, signage, vehicles, social, booth, email, and web component defaults.
Compliance
Marketing claim hygiene, FDA & TPWD touchpoints, the words we never use, and the records that back the rest.
The promise
One species, done right.
Rooted
Texas-grown, family-stewarded, place-specific. We name the creek, the watershed, and the partners. Specifics over slogans.
Rigorous
Science-driven aquaculture with measurable practice. Every claim backed by a record. If we can't prove it, we don't say it.
Generous
Share knowledge, support conservation, feed people well. The wild fishery is part of our mission, not a side market.
The tagline
Texas Redfish, Raised Right.
Primary · approved for hero, packaging, signage