Hierarchy

Ranked by visibility × frequency

RankApplicationAudience
1Box / shipping labelChefs, distributors, agencies
2Lot ID / fish tagChefs, agencies, regulators
3Email signatureEveryone
4Business cardChefs, partners, regulators
5WebsiteEveryone
6InvoiceChefs, distributors
7Social postsPublic, chefs, press
8Vehicle liveryPublic (drive-by)
9On-farm signageVisitors, regulators, crew
10Trade show boothChefs, agencies, press

Stationery

Business card

3.5 × 2 in, uncoated 16–18pt cream stock, 1- or 2-color print.

First Last

Role · Turtle Creek Aquaculture

555.555.0123
first@turtlecreek.fish
turtlecreek.fish

Packaging

Lot ID card · the heart of the traceability promise

A 3 × 5 in card on the inside of every box. Printed Creek Forest on Cream Sand stock. The trace URL must be live and serve a real per-lot page.

Lot Card
Lot ID
24-08-T03
Species
Redfish (Sciaenops ocellatus)
Harvested
14 Apr 2026
Raceway
03
Grade
2–3 lb whole

Trace this lot at turtlecreek.fish/lot/24-08-T03

Outer box · 1-color Creek Forest print on natural corrugate

TURTLE CREEK

Aquaculture

Perishable — Keep Refrigerated

Lot 24-08-T03 · 14 Apr 2026 · Raceway 03

Vehicles

Two approved colorways

TEXAS REDFISH, RAISED RIGHT.

turtlecreek.fish

Colorway A — Cream: refrigerated delivery vehicles. Reflective, runs cooler in Texas sun.

TURTLE CREEK
AQUACULTURE

TEXAS REDFISH, RAISED RIGHT.

turtlecreek.fish

Colorway B — Forest: utility vehicles, trailers, and farm equipment. Uses the (forthcoming) reverse logo variant.

Web component defaults

Buttons, forms, cards

Buttons

Read full applications spec

Card with metadata

Lot 24-08-T03

Whole Redfish, 2–3 lb

Harvested 14 Apr · Raceway 03 · Bound for Casa Río, Houston

Lot 24-08-F12

Skin-on fillets, 6oz portions

Harvested 14 Apr · Raceway 02 · Bound for Coastal Provisions

Lot 24-08-S04

Fingerlings, 7,400 ct

Hatched 22 Mar · Bound for TPWD release at Lake Calaveras

Email signature (plain text)

Marisol Garcia
Sales Director · Turtle Creek Aquaculture
512.555.0123 · marisol@turtlecreek.fish
turtlecreek.fish · @turtlecreek.fish · /turtle-creek-aquaculture

Texas Redfish, Raised Right.

Per-application cheat sheet

The right variant in one row

ApplicationLogo variantTypeBackground
Business card frontMark + wordmark stackedRoboto Slab + InterCream Sand
LetterheadHorizontal lockupInter bodyCream Sand
InvoiceHorizontal lockupInter + JetBrains MonoWhite or Cream Sand
Box exteriorWordmark + small markInter SemiBold capsNatural corrugate
Lot cardMark + wordmark stackedInterCream Sand
Vehicle (cream)Primary stacked, full colorRoboto Slab taglineCream Sand
Vehicle (forest)Primary stacked, reverseRoboto Slab taglineCreek Forest
Social avatarMark onlyn/aCream Sand
Web button (primary)n/aInter SemiBoldRedfish Rust
Web heroHorizontal lockupRoboto Slab + InterCream Sand or photo
Booth wallPrimary stacked, full colorRoboto SlabCream Sand
On-farm signagePrimary stacked or markInter SemiBold capsCreek Forest

Full per-application specs in brand/09-applications.md.