Lot 24-08-T03
Whole Redfish, 2–3 lb
Harvested 14 Apr · Raceway 03 · Bound for Casa Río, Houston
Section 09
Applications
How the brand system shows up in the real world. Stationery, packaging, signage, vehicles, social, web, email — with the same color, type, and spacing applied consistently.
Hierarchy
Ranked by visibility × frequency
| Rank | Application | Audience |
|---|---|---|
| 1 | Box / shipping label | Chefs, distributors, agencies |
| 2 | Lot ID / fish tag | Chefs, agencies, regulators |
| 3 | Email signature | Everyone |
| 4 | Business card | Chefs, partners, regulators |
| 5 | Website | Everyone |
| 6 | Invoice | Chefs, distributors |
| 7 | Social posts | Public, chefs, press |
| 8 | Vehicle livery | Public (drive-by) |
| 9 | On-farm signage | Visitors, regulators, crew |
| 10 | Trade show booth | Chefs, agencies, press |
Stationery
Business card
3.5 × 2 in, uncoated 16–18pt cream stock, 1- or 2-color print.
First Last
Role · Turtle Creek Aquaculture
555.555.0123
first@turtlecreek.fish
turtlecreek.fish
Packaging
Lot ID card · the heart of the traceability promise
A 3 × 5 in card on the inside of every box. Printed Creek Forest on Cream Sand stock. The trace URL must be live and serve a real per-lot page.
Lot Card
- Lot ID
- 24-08-T03
- Species
- Redfish (Sciaenops ocellatus)
- Harvested
- 14 Apr 2026
- Raceway
- 03
- Grade
- 2–3 lb whole
Trace this lot at turtlecreek.fish/lot/24-08-T03
Outer box · 1-color Creek Forest print on natural corrugate
TURTLE CREEK
Aquaculture
Perishable — Keep Refrigerated
Lot 24-08-T03 · 14 Apr 2026 · Raceway 03
Vehicles
Two approved colorways
TEXAS REDFISH, RAISED RIGHT.
turtlecreek.fish
TURTLE CREEK
AQUACULTURE
TEXAS REDFISH, RAISED RIGHT.
turtlecreek.fish
Web component defaults
Buttons, forms, cards
Buttons
Card with metadata
Lot 24-08-F12
Skin-on fillets, 6oz portions
Harvested 14 Apr · Raceway 02 · Bound for Coastal Provisions
Lot 24-08-S04
Fingerlings, 7,400 ct
Hatched 22 Mar · Bound for TPWD release at Lake Calaveras
Email signature (plain text)
Marisol Garcia
Sales Director · Turtle Creek Aquaculture
512.555.0123 · marisol@turtlecreek.fish
turtlecreek.fish · @turtlecreek.fish · /turtle-creek-aquaculture
Texas Redfish, Raised Right.Per-application cheat sheet
The right variant in one row
| Application | Logo variant | Type | Background |
|---|---|---|---|
| Business card front | Mark + wordmark stacked | Roboto Slab + Inter | Cream Sand |
| Letterhead | Horizontal lockup | Inter body | Cream Sand |
| Invoice | Horizontal lockup | Inter + JetBrains Mono | White or Cream Sand |
| Box exterior | Wordmark + small mark | Inter SemiBold caps | Natural corrugate |
| Lot card | Mark + wordmark stacked | Inter | Cream Sand |
| Vehicle (cream) | Primary stacked, full color | Roboto Slab tagline | Cream Sand |
| Vehicle (forest) | Primary stacked, reverse | Roboto Slab tagline | Creek Forest |
| Social avatar | Mark only | n/a | Cream Sand |
| Web button (primary) | n/a | Inter SemiBold | Redfish Rust |
| Web hero | Horizontal lockup | Roboto Slab + Inter | Cream Sand or photo |
| Booth wall | Primary stacked, full color | Roboto Slab | Cream Sand |
| On-farm signage | Primary stacked or mark | Inter SemiBold caps | Creek Forest |